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Answers for motor businesses
Straight answers to the questions dealers and hire firms actually ask about enquiries, what AI should never do, and how to choose a supplier.
The customer you already have
Everyone is chasing the next enquiry. Only 36% of the top 1,000 UK retailers followed up within 48 hours of a visit, on a purchase that takes 87 days. The customer already on your books is where the missed revenue lives.
Read it →When do car and van enquiries actually arrive?
Not between nine and five. Half of Auto Trader's Deal Builder enquiries land outside normal business hours, on a purchase that takes 87 days to make.
Read it →What should AI never do in a motor business?
It should never invent a price, promise a date, talk finance it is not authorised to talk, or stand between a customer and a person. Everything else is fair game.
Read it →How do you choose an AI agent for an automotive business?
The demo will sound great. Ask instead whether it sees your real stock, whether it follows up for weeks, and what it does when it does not know.
Read it →Should a dealership and a hire desk use the same AI agent?
Same platform, different job. A dealer is answering a 12 week buying decision. A hire desk is answering someone who needs a van on Thursday.
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